About BbbLllAaaHhh

“Partly cloudy, 82% chance of rain.” So opens the film Magnolia with a detailed weather forecast. Set in Los Angeles where it rarely rains, hearing the precipitation forecast gives it a daunting feeling of global warming and natural calamity, but to anyone anywhere, hearing the forecast for rain on a sluggish morning is a downer. You still get up, wash your face, brush your teeth, and reach into your closet for something to wear by BbbLllAaaHhh (or “Bbb”). Dress smartly so that you’ll be okay when it rains, smile a little in front of your mirror, grab an umbrella, and head out.

Today in this age when climate change is being observed in various parts of the world, it’s not completely impossible that it might rain frogs at the end of the day. In such an event, even an umbrella won’t help, but basically, be ready for rain. Shoes by Bbb are equipped with sole construction that protects your feet from fatigue and water. You do not have to worry about that awful feeling that dawns when your feet get wet and everything just feels crappy, and you can walk for miles. If you also wear the Bbb shirt that is cool to the touch, even on an inferno-hot day, the humidity is not to be feared. No joke—Bbb is a collection for urban survival.

In addition to surviving in the city, another situation we can easily imagine is its role during your travels. Light, stain-resistant, and able to put up with wind and rain, there is a high chance they will end up in your suitcase. The minimalist design is a plus, allowing easy mixing and matching.

In that sense, there are plenty of water-repellent bags already available in stores, but the design of Bbb products is key. Should functionality have been the main point of pursuance, the strap would not have been made to be so thin; but with up-to-date look being the top priority, there is an exquisite balance in the final product. And this can be said for all of the clothing and shoes by Bbb.

By the way, we have prepared two kinds of ideal sock shapes. Because we love socks. Not to mention, they are quick to dry and have an anti-odor feature. Another key point is that they leave your ankles practically sock mark free—so yes, wishes do come true. A watermelon, the Bbb symbol, is printed at the bottom of all the soles.

Why watermelon? Because watermelon is a wonderful fruit. Seeing it can make one happy, and it’s delicious when you take a bite.Full of lycopene (antioxidant), hydration, and efficacy. Loved by all as a friendly presence, it is functional—precisely what Bbb strives for.

And blah blah blah… I can keep going, but in any case, our goal is to make you feel good whether it’s rain or shine or frogs.